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Helping People Succeed Amid Revolutionary Change

Bryan O'Rourke

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Top Stories by Bryan O'Rourke

Ok, so you know I love Gary Vaynerchuk . What makes me a big fan of Gary is that what he says gets to the heart of the matter and in this case that matter is how businesses, including health clubs, are marketing in 2014. By the way if you missed him at IHRSA this year I'm sorry because he was great. Another big reason I love Gary is this video he made for me - please watch it ;) and that's another story in and of itself. The bottom line is many businesses, and health clubs, are marketing like its 2005. That's why I am excited to be teaching a class at the IHRSA Institute this year in Chapel Hill, NC on August 7, 2014. I'll get to share specifics as to how health clubs can use social media and digital strategies effectively. Marketing is confusing to may business people today because marketing is changing. Heck its confusing to experts and whole industries. The who... (more)

Technologies and New Business Models Are Reinventing Our Industry Before Our Eyes

The headlines tell a story that many leaders in the health club and fitness industry should be watching, closely. Weight Watchers just purchased Wello, a purely digital fitness delivery platform that offers one-on-one and group fitness training online. During a recent quarterly conference call, Weight Watcher’s CEO Jim Chambers had this to say: “The competitive frame of the weight loss market continues to evolve as free apps and activity monitors generate significant consumer interest.” He went on to comment, “We have an ambitious technology vision. We w... (more)

Technology Predictions for 2010

New Year 2010 on Ulitzer It's that time of year again, so I am sharing some thoughts about what 2010 should entail for technology. Here are some leading technology experts who share their valuable insights. Richard MacManus, Founder & CEO, @rww 1. There will be a breakthrough consumer application for Internet of Things - involving the iPhone, RFID tags and a major consumer product such as books or groceries. In general, Internet of Things will ramp up in 2010, with thousands more everyday objects becoming connected to the Internet. 2. Google will acquire PostRank and promptly con... (more)

A Doctrine for Change - Lawrence Lessig Again

I was again reading and reviewing Lawrence Lessig's work tonight. The man is so very articulate and his observations so compelling. If you haven't become a student of his work, please take my advice and give it a try here. At the 2002 Open Source Convention Lessig challenged the audience to get involved in the political process. A tireless advocate for open source, Lessig shared some basic concepts that are a solution to most of the barriers preventing our soceity from overcoming the major challenges of the time. A complete transcript of Lawrence's keynote presentation made on July ... (more)

Technology Adoption & the Age Myth

Innovations Software Technology on Ulitzer As I evangelize around the upcoming surge in innovation driven by technology and globalism one topic that is often raised is the issue of how older people are unable or unwilling to adapt to the change brought on by technologies. Hence, the rapid states of change I predict are unlikely because of this "age" phenomenon. Focus on the 50 and over crowd regarding technology was explored in a recent marketing research project sponsored by AARP and Microsoft. 60 people in total gathered for dinner and after-dinner discussions about their attit... (more)