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Helping People Succeed Amid Revolutionary Change

Bryan O'Rourke

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Top Stories by Bryan O'Rourke

Ok, so you know I love Gary Vaynerchuk . What makes me a big fan of Gary is that what he says gets to the heart of the matter and in this case that matter is how businesses, including health clubs, are marketing in 2014. By the way if you missed him at IHRSA this year I'm sorry because he was great. Another big reason I love Gary is this video he made for me - please watch it ;) and that's another story in and of itself. The bottom line is many businesses, and health clubs, are marketing like its 2005. That's why I am excited to be teaching a class at the IHRSA Institute this year in Chapel Hill, NC on August 7, 2014. I'll get to share specifics as to how health clubs can use social media and digital strategies effectively. Marketing is confusing to may business people today because marketing is changing. Heck its confusing to experts and whole industries. The who... (more)

Technologies and New Business Models Are Reinventing Our Industry Before Our Eyes

The headlines tell a story that many leaders in the health club and fitness industry should be watching, closely. Weight Watchers just purchased Wello, a purely digital fitness delivery platform that offers one-on-one and group fitness training online. During a recent quarterly conference call, Weight Watcher’s CEO Jim Chambers had this to say: “The competitive frame of the weight loss market continues to evolve as free apps and activity monitors generate significant consumer interest.” He went on to comment, “We have an ambitious technology vision. We w... (more)

iPad on Ulitzer - Steve Jobs' Misunderstood iPad

iPad on Ulitzer For all the controversy around the recently introduced Apple iPad, one thing is certain. This is but one in a long series of devices which will continue to be introduced to the market as part of a computing revolution. The advent of these technologies combined with demographic shifts and global ism will fundamentally change everything about our world. Love it or hate it, the IPad is just one example of many more highly functional internet connected devices with more features delivered at lower and lower prices to come. These devices are highly mobile and will get ... (more)

A Doctrine for Change - Lawrence Lessig Again

I was again reading and reviewing Lawrence Lessig's work tonight. The man is so very articulate and his observations so compelling. If you haven't become a student of his work, please take my advice and give it a try here. At the 2002 Open Source Convention Lessig challenged the audience to get involved in the political process. A tireless advocate for open source, Lessig shared some basic concepts that are a solution to most of the barriers preventing our soceity from overcoming the major challenges of the time. A complete transcript of Lawrence's keynote presentation made on July ... (more)

IHRSA 2014 - A Busy Schedule In San Diego. Hope To See You There

This year IHRSA 2014 will be one of the best ever. I am particulary delighted to be speaking at the Medical Wellness Association forum, sharing views with the leaders of IHRSA Federations from around the world, conducting a technology roundtable with some great industry experts and sharing views on mobile technologies and their impact. One really special aspect of the event will be Gary Vaynerchuk's talk on Friday morning. If you are attending IHRSA this year, do not miss it. I've included Gary's video discussing health clubs and how social media and consumer change are impacti... (more)