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Helping People Succeed Amid Revolutionary Change

Bryan O'Rourke

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Top Stories by Bryan O'Rourke

Ok, so you know I love Gary Vaynerchuk . What makes me a big fan of Gary is that what he says gets to the heart of the matter and in this case that matter is how businesses, including health clubs, are marketing in 2014. By the way if you missed him at IHRSA this year I'm sorry because he was great. Another big reason I love Gary is this video he made for me - please watch it ;) and that's another story in and of itself. The bottom line is many businesses, and health clubs, are marketing like its 2005. That's why I am excited to be teaching a class at the IHRSA Institute this year in Chapel Hill, NC on August 7, 2014. I'll get to share specifics as to how health clubs can use social media and digital strategies effectively. Marketing is confusing to may business people today because marketing is changing. Heck its confusing to experts and whole industries. The who... (more)

How Are Fitness Professionals Using Technology ? The 2014 FITC Report Shows How

FITC 2014 Fitness Professional Technology Survey Report from Bryan O'Rourke Business Fitness & Technology Leader. Keynote Speaker & CEO   In May of 2014 nearly 700 fitness professionals who included group fitness instructors and personal trainers answered 14 questions about their use of technology. The survey and its related report were prepared by the Fitness Industry Technology Council , which is comprised of some of the leading organizations in the space including among others Intel, the American Council on Exercise, Star Trac Fitness, Club Apps, Garmin and many others. The ... (more)

Gold's Gym Convention Las Vegas 2014 - Power Of One

My friend and partner Robert Dyer and I headed out Sunday to Vegas for the 2014 Gold's Gym convention. What a blast it was. The theme of ONE was a great theme and we always enjoy seeing our friends,  colleagues and customers at the show. With the departure of Jim Snow and the rise of Aaron Watkins to the post of President, there have been some changes in the organization, but not too many. I thought Aaron's talk on how important retention is to Gold's and the industry in general was on point. Gold's Gym continues to expand internationally and domestically via franchising as well... (more)

Gold's Gym GGFA Regional Workshop Dallas Texas 2014

This past May we enjoyed another great regional GGFA workshop conducted by none other than Blair McHaney touching on strategy and effectively competing in the health club industry. This is very high quality education with practical takeaways. Blair does an excellent job and the event is very worthwhile and my partner Robert Dyer and I enjoyed seeing many of our friends from the GGFA , like Ginger Collins (I love it when she calls me "sugar" its a southern thing) as well as franchisees in the Gold's Gym System. Check out the videos via links below from Sal Pellegrino , Robert Dy... (more)

IHRSA 2014 And How Gary Vaynerchuk’s Message Was The Most Relevant Part Of The Show

If you read my posts and content you might know the street kred I give Gary Vaynerchuk. When I saw IHRSA 2014 included him as a Keynote Friday morning and that I’d get to have some more private interaction with him afterwards, I was stoked. In the end IHRSA 2014 was the best ever for many reasons but mostly Gary's talk which met all of my expectations. Here are some of Gary’s quotes from his keynote and private talk afterwards at IHRSA 2014: You better be a media company first because your ability to just advertise is disappearing fast. Anytime someone says “our ... (more)