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Helping People Succeed Amid Revolutionary Change

Bryan O'Rourke

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Top Stories by Bryan O'Rourke

Ok, so you know I love Gary Vaynerchuk . What makes me a big fan of Gary is that what he says gets to the heart of the matter and in this case that matter is how businesses, including health clubs, are marketing in 2014. By the way if you missed him at IHRSA this year I'm sorry because he was great. Another big reason I love Gary is this video he made for me - please watch it ;) and that's another story in and of itself. The bottom line is many businesses, and health clubs, are marketing like its 2005. That's why I am excited to be teaching a class at the IHRSA Institute this year in Chapel Hill, NC on August 7, 2014. I'll get to share specifics as to how health clubs can use social media and digital strategies effectively. Marketing is confusing to may business people today because marketing is changing. Heck its confusing to experts and whole industries. The who... (more)

Technologies and New Business Models Are Reinventing Our Industry Before Our Eyes

The headlines tell a story that many leaders in the health club and fitness industry should be watching, closely. Weight Watchers just purchased Wello, a purely digital fitness delivery platform that offers one-on-one and group fitness training online. During a recent quarterly conference call, Weight Watcher’s CEO Jim Chambers had this to say: “The competitive frame of the weight loss market continues to evolve as free apps and activity monitors generate significant consumer interest.” He went on to comment, “We have an ambitious technology vision. We w... (more)

More Technology Forecasts for 2010

New Year 2010 on Ulitzer I just can't help but share more technology forecasts for 2010, as it is January 1, 2010. Dan Grabham and the team from TechRadar put together some quality thoughts and I've included some of those and others below. First, let's address mobile phones during 2010. "It's the beginning of the end for the featurephone, those pretty but less functional handsets," says mobile phone specialist Gareth Beavis. "It's not that the segment is dying, rather that it's re-inventing itself as part of the smartphone revolution, meaning more applications for everyone." "Sam... (more)

Build Your Business Case for the Cloud Today

My partner and I consult with a variety of firms on the topic of cloud adoption. It is surprising how few really understand the strategic and ROI benefits of its application. Total Cost of Ownership is an important number to use when evaluating IT and in particular when comparing extant systems to cloud solutions. Often the thinking is that what an organization is using now is a better place than making a change - and the primary driver in most people's minds is cost. Utilizing TCO is the only way managers can evaluate apples to apples. Often there are apples to oranges comparis... (more)

What Will 2012 Bring ? Its Up To All Of Us [WATCH]

"Sooner or later I swear we're going to make it" as Mat Kearny sings in his recent hit song. I'd like to believe him. Our culture is becoming increasingly digital, interconnected, and global. A revolution is underway and it is providing great opportunity for the human race amid tremendous risk. As we look back at 2011 I'll tell you this about 2012 and beyond; it will be a direct reflection of how much and how well we embrace the future a future full of incredible change. Watch Google's Zeitgiest 2011: Year In Review video below and tell me Bryan O'Rourke, what do you see in 201... (more)