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Helping People Succeed Amid Revolutionary Change

Bryan O'Rourke

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Top Stories by Bryan O'Rourke

I had the chance to sit on a great round table on social media with Ian Lowell, Mike Epstein, Blair McHaney and Gordon Johnson at this years 2012 Gold's Gym Convention. I also got to make 2 presentations on Social Media Marketing for Gold's Gym franchisees thanks to Ginger Collins and the GGFA team. Here is the content for you to review. Effective Social Media Marketing For Gyms 2012 from In the Clouds   Are you using social media to market your health club business? If you need help doing it please check out the content above and feel free to reach out to me, Bryan O'Rourke, for any help. Thanks again to our friends at Gold's Gym for a great 2012 convention. About the author: Bryan O’Rourke is a health club industry expert, technologist, financier, shareholder and executive in several fitness companies. He consults with global brands, serves as a member of the GGF... (more)

Technology Adoption & the Age Myth

Innovations Software Technology on Ulitzer As I evangelize around the upcoming surge in innovation driven by technology and globalism one topic that is often raised is the issue of how older people are unable or unwilling to adapt to the change brought on by technologies. Hence, the rapid states of change I predict are unlikely because of this "age" phenomenon. Focus on the 50 and over crowd regarding technology was explored in a recent marketing research project sponsored by AARP and Microsoft. 60 people in total gathered for dinner and after-dinner discussions about their attit... (more)

Socialgraphics - A Guide to Understanding Consumer Social Behaviors

New Media on Ulitzer I am a big fan  of Charlene Li and Jeremiah Owyeng . Their firm the Altimeter group is doing good work and sharing views on how to practically evaluate and employ social media as a strategic advantage. Of particular interest is their research on socialgraphics and other topics addressing social media. Their concepts show how organizations can utilize social media which gives a voice to buyers who can now describe their experience and disappointment to a global audience. And, wow, are they saying a lot. B2B or B2C marketers, eager to know how social media fits... (more)

iPad on Ulitzer - Steve Jobs' Misunderstood iPad

iPad on Ulitzer For all the controversy around the recently introduced Apple iPad, one thing is certain. This is but one in a long series of devices which will continue to be introduced to the market as part of a computing revolution. The advent of these technologies combined with demographic shifts and global ism will fundamentally change everything about our world. Love it or hate it, the IPad is just one example of many more highly functional internet connected devices with more features delivered at lower and lower prices to come. These devices are highly mobile and will get ... (more)

What's Not Included in the iPhone 4 OS?

Nicole Lee, associate editor for CNET, recently shared some interesting observations in an article today about what was NOT included in the recent iPhone 4 OS upgrade. Here are her thoughts: Mass storage mode: We would've liked to see an easier way to just drag and drop files from our computer to the iPhone without having to go through a third-party app. Tethering with AT&T: Yes, we know this is already possible with the current OS, but AT&T in the U.S. have not gotten onboard with it yet (tethering is currently available in other countries like Canada and the U.K.). We were ho... (more)