Ok, so you know I love Gary Vaynerchuk . What makes me a big fan of Gary is
that what he says gets to the heart of the matter and in this case that
matter is how businesses, including health clubs, are marketing in 2014. By
the way if you missed him at IHRSA this year I'm sorry because he was great.
Another big reason I love Gary is this video he made for me - please watch it
;) and that's another story in and of itself.
The bottom line is many businesses, and health clubs, are marketing like its
2005. That's why I am excited to be teaching a class at the IHRSA Institute
this year in Chapel Hill, NC on August 7, 2014. I'll get to share specifics
as to how health clubs can use social media and digital strategies
Marketing is confusing to may business people today because marketing is
changing. Heck its confusing to experts and whole industries. The who... (more)
The headlines tell a story that many leaders in the health club and fitness
industry should be watching, closely. Weight Watchers just purchased Wello, a
purely digital fitness delivery platform that offers one-on-one and group
fitness training online. During a recent quarterly conference call, Weight
Watcher’s CEO Jim Chambers had this to say:
“The competitive frame of the weight loss market continues to evolve as
free apps and activity monitors generate significant consumer
interest.” He went on to comment, “We have an ambitious
technology vision. We w... (more)
iPad on Ulitzer
For all the controversy around the recently introduced Apple iPad, one thing
is certain. This is but one in a long series of devices which will continue
to be introduced to the market as part of a computing revolution. The advent
of these technologies combined with demographic shifts and global ism will
fundamentally change everything about our world.
Love it or hate it, the IPad is just one example of many more highly
functional internet connected devices with more features delivered at lower
and lower prices to come. These devices are highly mobile and will get ... (more)
I was again reading and reviewing Lawrence Lessig's work tonight. The man is
so very articulate and his observations so compelling. If you haven't become
a student of his work, please take my advice and give it a try here.
At the 2002 Open Source Convention Lessig challenged the audience to get
involved in the political process. A tireless advocate for open source,
Lessig shared some basic concepts that are a solution to most of the barriers
preventing our soceity from overcoming the major challenges of the time.
A complete transcript of Lawrence's keynote presentation made on July ... (more)
This year IHRSA 2014 will be one of the best ever. I am particulary delighted
to be speaking at the Medical Wellness Association forum, sharing views with
the leaders of IHRSA Federations from around the world, conducting a
technology roundtable with some great industry experts and sharing views on
mobile technologies and their impact.
One really special aspect of the event will be Gary Vaynerchuk's talk on
Friday morning. If you are attending IHRSA this year, do not miss it. I've
included Gary's video discussing health clubs and how social media and
consumer change are impacti... (more)