Ok, so you know I love Gary Vaynerchuk . What makes me a big fan of Gary is
that what he says gets to the heart of the matter and in this case that
matter is how businesses, including health clubs, are marketing in 2014. By
the way if you missed him at IHRSA this year I'm sorry because he was great.
Another big reason I love Gary is this video he made for me - please watch it
;) and that's another story in and of itself.
The bottom line is many businesses, and health clubs, are marketing like its
2005. That's why I am excited to be teaching a class at the IHRSA Institute
this year in Chapel Hill, NC on August 7, 2014. I'll get to share specifics
as to how health clubs can use social media and digital strategies
Marketing is confusing to may business people today because marketing is
changing. Heck its confusing to experts and whole industries. The who... (more)
The headlines tell a story that many leaders in the health club and fitness
industry should be watching, closely. Weight Watchers just purchased Wello, a
purely digital fitness delivery platform that offers one-on-one and group
fitness training online. During a recent quarterly conference call, Weight
Watcher’s CEO Jim Chambers had this to say:
“The competitive frame of the weight loss market continues to evolve as
free apps and activity monitors generate significant consumer
interest.” He went on to comment, “We have an ambitious
technology vision. We w... (more)
New Year 2010 on Ulitzer
It's that time of year again, so I am sharing some thoughts about what 2010
should entail for technology. Here are some leading technology experts who
share their valuable insights.
Richard MacManus, Founder & CEO, @rww
1. There will be a breakthrough consumer application for Internet of Things -
involving the iPhone, RFID tags and a major consumer product such as books or
groceries. In general, Internet of Things will ramp up in 2010, with
thousands more everyday objects becoming connected to the Internet.
2. Google will acquire PostRank and promptly con... (more)
I was again reading and reviewing Lawrence Lessig's work tonight. The man is
so very articulate and his observations so compelling. If you haven't become
a student of his work, please take my advice and give it a try here.
At the 2002 Open Source Convention Lessig challenged the audience to get
involved in the political process. A tireless advocate for open source,
Lessig shared some basic concepts that are a solution to most of the barriers
preventing our soceity from overcoming the major challenges of the time.
A complete transcript of Lawrence's keynote presentation made on July ... (more)
Innovations Software Technology on Ulitzer
As I evangelize around the upcoming surge in innovation driven by technology
and globalism one topic that is often raised is the issue of how older people
are unable or unwilling to adapt to the change brought on by technologies.
Hence, the rapid states of change I predict are unlikely because of this
Focus on the 50 and over crowd regarding technology was explored in a recent
marketing research project sponsored by AARP and Microsoft. 60 people in
total gathered for dinner and after-dinner discussions about their attit... (more)