Welcome!

Helping People Succeed Amid Revolutionary Change

Bryan O'Rourke

Subscribe to Bryan O'Rourke: eMailAlertsEmail Alerts
Get Bryan O'Rourke via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Latest Blogs from Bryan O'Rourke
Ok, so you know I love Gary Vaynerchuk . What makes me a big fan of Gary is that what he says gets to the heart of the matter and in this case that matter is how businesses, including health clubs, are marketing in 2014. By the way if you missed him at IHRSA this year I'm sorry becaus...
FITC 2014 Fitness Professional Technology Survey Report from Bryan O'Rourke Business Fitness & Technology Leader. Keynote Speaker & CEO   In May of 2014 nearly 700 fitness professionals who included group fitness instructors and personal trainers answered 14 questions ...
My friend and partner Robert Dyer and I headed out Sunday to Vegas for the 2014 Gold's Gym convention. What a blast it was. The theme of ONE was a great theme and we always enjoy seeing our friends,  colleagues and customers at the show. With the departure of Jim Snow and the rise...
This past May we enjoyed another great regional GGFA workshop conducted by none other than Blair McHaney touching on strategy and effectively competing in the health club industry. This is very high quality education with practical takeaways. Blair does an excellent job and the event ...
The headlines tell a story that many leaders in the health club and fitness industry should be watching, closely. Weight Watchers just purchased Wello, a purely digital fitness delivery platform that offers one-on-one and group fitness training online. During a recent quarterly confer...
If you read my posts and content you might know the street kred I give Gary Vaynerchuk. When I saw IHRSA 2014 included him as a Keynote Friday morning and that I’d get to have some more private interaction with him afterwards, I was stoked. In the end IHRSA 2014 was the best eve...
This year IHRSA 2014 will be one of the best ever. I am particulary delighted to be speaking at the Medical Wellness Association forum, sharing views with the leaders of IHRSA Federations from around the world, conducting a technology roundtable with some great industry experts and sh...
If you read my posts (thanks if you do) I am certain you might get a little tired of the terms “collaboration” and “transparency”. That technology is democratizing much of the world is a reality that everyone should ponder for many reasons. You just can’t...
Some thought has been put into my profile on Linkedin. When it says "helps organizations and professionals realize their full potential and solve their biggest challenges" well that's what I am trying to do. Hopefully it shows every now and again. When @StartracFitness invited me to s...
  This Thursday January 16, 2014 at 2:00 pm EST I'll be sharing a preview of my 2014 presentation at IHRSA this year during a FREE IHRSA webinar (hope you will attend). The future health club is going to emerge soon and to understand what it might look like we only have to conside...
2014 U.S. Health Club Technology Survey Report from Bryan O'Rourke Business Leader In Fitness, Wellness & Technology A survey on technology that included 746 U.S. based health clubs was conducted at the end of 2013. The survey report was just published by the Fitness Industry T...
What Globalism means in the traditional sense isn't necessarily what everyone thinks. From my perspective its simple: our world is becoming more interconnected. For the health club and fitness industry that means that growth is coming increasingly in new countries with various culture...
People often see technology as being the antithesis of humanity. I guess this view was created in the mind of Terminator fans years ago (Watch The "I'll Be Back" Scene). The evidence doesn't always substantiate the modern world reality on this point. For example, Amazon's Net Promoter...
Its all about the customer. When industries fail to follow this single principal they can get in big trouble. Think back to Napster and what Sony records could have done. Instead they sued the platform into bankruptcy and later suffered hugely as the idea of digital music platforms, v...
  I was watching Wired magazine's Chris Baker the "Angry Nerd" rant about how TV Networks Are Running Out Of Original Ideas (see clip below). His rant confirmed what I think and write about often, resulting in this post (thanks Angry Nerd). You see solutions to our biggest problem...
I love @ClubIndustry . Now that it has returned to its midwest roots, I love it even more. Simply put, Chicago is a great town, unless my Saints are playing them on a given NFL weekend of course. It is wonderful that @Clubindustry has returned there in 2013. Here are the details of th...
  It was a long and exciting few weeks. From keynoting at #SIBEC2013 , attending the #GGFA owners conference, speaking at #ANTPLUS2013 , conducting a great webinar with Todd Levine on the New Era of Personal Training and finally working with Gold's Gym International management tea...
Getting the invitation to speak at the ANT+ Symposium this year is an honor. I am grateful to my friend Paul Lockington and the team at Dynastream, particularly  for their dedication and involvement in the Fitness Industry Technology Council . Dynastream continues to push innovat...
Thanks to my colleague Eleanor Hisey at Fitsomo who shared a post that I just had to use from Gary Vaynerchuk, and to my partner Robert Dyer who spent so much time with me last week. These two along with my conversation with some of Gold's Gyms leading franchisees at the GGFA roundtab...
Creativity, innovation, disruption; you know the buzz words. I and many others have written extensively on the topic; from the creative destruction of health and wellness to the latest innovations in fitness and health. Why ? I hear it from many well respected and highly touted profes...
This year was my fourth Gold’s Gym convention in a row. Its always energizing to see the franchisees, executives and vendor partners who attend the event because so many wonderful people are a part of this legendary brand. The opening event included CEO Jim Snow, followed by the...
This year was my fourth Gold’s Gym convention in a row. Its always energizing to see the franchisees, executives and vendor partners who attend the event because so many wonderful people are a part of this legendary brand. The opening event included CEO Jim Snow, followed by the...
Four years ago I began writing about how the physical and digital worlds are 4000 merging . Little did I know I'd be wearing a pair of Google Glass so soon. This has profound implications for the delivery of fitness, wellness and health in general. Consistent with the law of accele...
You probably heard the news. The American Medical Association  (“AMA”), the largest physician organization in the U.S., recognized obesity as a disease this month (June 2013). In doing so, AMA President Ardis Dee Hoven wrote, "The purpose of the policy is to advance o...
The Impact Of The Affordable Health Care Act On Fitness Facilities from Bryan O'Rourke Business Leader In Fitness, Wellness & Technology   There is no doubt that primary prevention is key to addressing the long term cost of sick care. With over a billion people on the plan...
Speaking at IHRSA's Summit For A Healthier America this year in Washington DC was a great experience. It was my third time attending the event along with some of the leading thinkers in the fitness industry. IHRSA and the public policy council do a great job educating the membership a...
I know , please don't give me a hard time about it. I just keep trying to make sure you're paying attention to what is REALLY going on out there is this great big world of ours. Admittedly its hard, when our heads are down and we are slugging away at obstacles and opportunities everyd...
When Becky Stern, director of wearable electronics at Adafruit Industries says, “Having technology on you, around you, inside you 24/7 is going to be totally commonplace,” she's right (check out the video below). The resulting implications for society and whole industries ...
  I’ve deep respect for so many of the leaders and innovators in the fitness, wellness and health club business. I don’t want to appear as though I’m kissing up by naming names (you know what i mean). But, and this is a BIG BUT, some of those on that list might b...
This week the former Apple and Target darling, Ronald B. Johnson, was shown the door by J.C. Penney’s board of directors. After 17 months of attempting to remake the Penney’s brand, Johnson failed, at least in the near term, as sales and cash flow plummeted amid his reinve...
There are some leaders in the health club and fitness industry I really admire. The admiration might come from their accomplishments; who they are as people; or because of their generosity. Few stick out for all three reasons and that is why I was delighted to have some face time with...
Yes that is me in a coffee shop in Amsterdam and no not one of THOSE Coffee Shops ;) . I love coffee and was in that business for six years running a chain of cafes and a full roasting operation. So heading to Amsterdam I always enjoy some great espresso, after all Amsterdam is where ...
Macro trends are reinventing the health club industry. This is the subject of my presentation at IHRSA2013 this year. Its always exciting to attend and present at IHRSA. I am so very honored and thankful to the professionals with IHRSA for giving me the chance to contribute. When I sa...
  There are many views one can take on business in general. I like Drucker's saying "Business has only two basic functions-marketing and innovation". Today Drucker's thinking must be put in the context of the connected consumer, because marketing has fundamentally changed so much...
Well its 2013, and the rush for health club memberships is on (see Regulars Bemoan Influx Of New Members) as people embrace their new years resolutions to keep fit and be healthy. With annual membership attrition rates exceeding 40% for most fitness facility operators, however, the qu...
Are you preparing for the future of connecting with customers ? Follow some of these 8 ideas to take advantage of important marketing trends and strategies for 2013 and beyond. Please tell me what you think. 1. Integrate Your Message And The NewsFiguring out ways to inject your brand ...
Conventional wisdom is getting a swift kick in the rear thanks to the fact that business is changing so quickly. The environment of business has entered an age of extreme uncertainty . The result is tremendous opportunity for those who can navigate it well. However legacy thinking is ...
Things are really changing and the pace of change is only going to accelerate. In order for organizaitons to meet this change they must rethink the way they function. Technology continues to shift power to the consumer and the adoption of tablets, mobile, and social networks have resu...
Our culture is increasingly digital, millennials are a larger global group than boomers so consumers are changing, and technology is revolutionizing industry after industry. When looking ahead to 2013 and beyond, how can you keep pace with the massivge degree of change that is happeni...
Reading the Wall Street Journal today I noted an article on the upcoming Christmas holiday sales outlook, "Early Sales Pay Off, For Now, Retailer See Strong Weekend Traffic but Worry Spending Could Falter; Online Booms. Ahh the bricks and mortar retail business. Changing business mode...